AdECN Signs Exclusive Deal for Chinese Ad Exchange with FUHU Ltd.

Major Web Publisher in China to Use U.S. Company's Auction-Based Exchange Technology for Serving Advertising Across Mainland.

Santa Barbara, CA - September 26, 2006 - AdECN, a neutral exchange for online display advertising based in California, announced today that it has signed an exclusive deal to provide its auction based exchange technology platform to FUHU Ltd., a Hong Kong-based media company that has the license to market popular U.S. websites within mainland China.

FUHU Ltd., in partnership with the largest telecommunications and broadband infrastructure providers in China, promotes Web properties centered around social networking, dating, picture sharing, email, SMS, video, online gaming, blogging and more to audiences in 20,000 internet cafes located across mainland China.

"FUHU Ltd. has an enormous amount of ad inventory to offer, said Robb Fujioka, CEO of FUHU Ltd. "We're partnering with AdECN because it's the only technology platform that fully automates the real time auction sale of ad inventory on a per impression-basis, which means it can quickly and efficiently handle the volume and variety of inventory we have, as well as assure that each impression sells for the best price possible."

"FUHU Ltd.is making a visionary move by introducing a stock-market-like system in China for selling online ad inventory, said Bill Urschel, CEO and founder of AdECN. "By partnering with AdECN, FUHU Ltd. will completely avoid the type of waste and inefficiencies inherent in systems constrained by bulk buying and selling via rate cards. For AdECN, this is a tremendous opportunity to demonstrate on a grand scale the power of our real-time auction technology and our role as a neutral player between buyers and sellers."

AdECN's exchange platform functions exactly like a stock exchange. Website publishers offer their inventory to advertisers who specify in advance the amount they are willing to pay for their online campaigns based on factors such as visitors' demographics, past Web-behavior or the content of a specific website page. When a visitor lands on a website page, an automated auction takes place in approximately 15 milliseconds among all the interested advertisers -- for every single impression (e.g. each time a unique visitor views an ad). The highest bid wins and that ad is served. For web publishers, significantly less inventory goes unsold, and greater liquidity means higher revenues.

"Use of the AdECN exchange platform creates a truly transparent marketplace," said Fujioka, "and that will improve Chinese Internet users' experience by serving more relevant ads, help advertisers reach a more targeted audience for a fair price, and enable web publishers to sell more inventory."

About AdECN

AdECN is the first real-time, auction-based neutral exchange for buying and selling online display advertising. A member of the AdECN exchange buys on the exchange for its advertisers and sells on the exchange for its publishers. This guarantees members the best possible liquidity -- fewer campaigns go unfilled, less inventory goes unsold. AdECN is a privately held, venture-backed company based in Santa Barbara, California. For more information, visit www.adecn.com or call 888-242-3326 ext 116. Media contact: Tien Teng, Antenna Group, 415-977-1925.

About FUHU, Ltd.

FUHU, Ltd., is a Hong Kong-based media company, that exports and markets proven US based Internet technologies to Mainland China. With access to over 50 million users and the unique ability to train and market to users in person, FUHU offers multiple internet and mobile NIC applications to the largest internet populace in the world (111 million). The company, via 20,000 internet cafes and partnerships with the largest telecommunications and broadband infrastructure providers in China, has 80 million page views per day along with mobile commerce and NIC capabilities. Through exclusive license, FUHU will deploy properties centered on social networking, dating, picture sharing, email, SMS, video, massive multiplayer on line gaming (MMOG), blogging and more. FUHU currently maintains offices in Hong Kong, Shenzhen (ROC), and Los Angeles. For more information, email us at info@fuhultd.com or call 310-227- 8230 ext 26. Media Contact: Lisa Kim, 310-227-8230 ext 14